Oliver Steffen | G3 CEO
You can tinker all you want in the lab, but nothing beats real world testing for real world problem solving. Field Trip EP. 4 chases G3's owner/founder Oliver Steffen out in the BC backcountry on one of his countless gear testing outings, along with G3 athletes Melanie Bernier (World Cup Ski Mountaineering Racer) and Evan Stevens (IFMGA).
From the first G3 probe 20+ years ago to the skins, skis, bindings, and more today, Oliver has never stopped pushing the gear forward. He's constantly asking what could be done better, and challenging everyone from engineering to the athlete team to help us get there.